Universal Search

Search Engines Modifications Will Change How People Find You

Google and most all other leading search engines frequently alter their algorithms that affect how web pages rank. The public and business community is generally oblivious to this and why not? The public just wants “best possible result” and the search engine that can do this is man’s "new best friend.” But significant changes recently have made a huge buzz within the Internet Marketing community and the businesses that rely on the Web to obtain new clients.

Known to those in the Search Engine Marketing profession as “Universal Search,” the major search engine now delivers ranking based upon factors and criteria that go way beyond Internal Search Optimization. Search Engines are constantly looking for ways to help people search on the web and this includes algorithms that cross reference “trusted directories” to deliver to their audience best possible matches. Many of these directories are free to be listed in, so it’s very smart to get listed in these free local online directories and have your URL address (web site or web page address) driving more traffic to your site.

But Universal Search is more than you getting your web address listed in free online directories. Google Universal Search provides increased relevance by providing a seamless path to connect users to a variety of information based on the idea that the user search experience should be threaded  to all new media. Relevance is the key word here.

Give Phil Anderson a call to learn more and discuss the following questions:

• How does Universal Search affect the performance of my web site?

• Why is Universal Search and Geographic Targeting so important to know for my firm?

• How do I get listed "Local Search" results?

• How does Universal Search change the way search engines “look” at my site?

Phil Anderson Internet Marketing has offices conveniently located in Walnut Creek, Vallejo, and Martinez, CA.

510-919-6626

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