Bay Area Professional Internet Marketing Services
Oakland and Walnut Creek area businesses have depended upon our advice, support and expertise for the past ten years to realize, and then utilize, the strength of Web site marketing to improve their online presence and business bottom line.
Your clients expect you to have a credible, well designed and informative web site. And, just as important, you are more likely to get found in the "organic search results" with an original, content rich, well optimized web site. Search engines don't find web sites, per se ... they find web pages. So, for the most part, the more product specific or service specific web pages you have the better. For an attorney, for example, the more well optimized practice area specific pages you have, typically, maximizes your opportunity for the search engines to find you. You simply have more opportunities to be found for many reasons not the least of which is more keyword density and internal linking within the page of your web site.
Setting proper expectations is important when looking to market your company successfully on the web. A myriad of factors go into "which web page gets placed higher, when and why," when it comes to specific keyword searches from your next prospect's home or business computer.
Inbound linking to the various pages on your web site (not just the Home Page) from other "trusted" web pages already well indexed and assigned high page ranking by Google and the other major search engines can greatly enhance your chances for getting found under specific keyword searches.
There is no cookbook recipe for being number one in organic (non-paid) search results. The prominent search engines being utilized today, as you may already know, frequently change their algorithms to determine and deliver search results (search placement). After all, the search engines want to deliver the best results they can to their client, the same "web surfer" looking for the product and service you provide.
Generally speaking their are two types of Search Engine Optimization (SEO). One being "Internal SEO," which is basically everything on your web site and under the hood, so to speak ... the Title Tags, Meta Tags, HTML code, and so on. The other is "External SEO," which is essentially about marketing your site via "trusted" third party sites and developing a solid and relevant inbound link strategy to give your site more importance "in the eyes of the search engine," and thus, higher search ranking for particular keyword searches.
Getting high search rankings in the organic search results is clearly the name of the game when it comes to Internet marketing. Not that pay per click visibility campaigns, buying keywords, getting listed in trusted Internet directories doesn't work. Quite the contrary. But we know, from our vast experience working for demanding clients in the Bay Area the past eight years, you expect much greater online visibility, more customers, at a much better "pay per click rate by comparison" to pay per click advertising, online directory advertising, or online client matching services, by having a web site that performs well in the organic search results. It is hard to beat a content rich, well designed and well optimized web site. But to be clear, though, most successful Internet marketers today utilize a combination of these various forms of online client development products and services to drive qualified traffic to their web site, and more specifically, interior web pages on your web site more specific to the exact search engine inquiry.
Internet marketing consultant Phil Anderson is headquartered in Walnut Creek, CA, and currently helps solo and small business professionals develop and maintain a strong online marketing presence.
Phil Anderson has helped literally hundreds of Bay Area clients meet and exceed their most ambitious on-line client development objectives.
Mr. Anderson is former Publisher of MicroTimes Magazine in Oakland, CA, and most recently, in May of 2008, completed five years of employment as Senior Client Development Consultant with FindLaw, a Thomson-Reuters company..
Phil now serves as the primary resource and consultant for local Bay Area businesses to exploit the expanding opportunities for effective online marketing through Search Engine Marketing (SEM) and Geo-Targeted Internet Marketing.
He is a leading resource for designing and developing Web Sites that work and developing Internet marketing strategies that deliver your message to your prospective clients with measurable results. He has clients throughout the Bay Area primarily located in Alameda County, Contra Costa County, and Solano County.
To learn how you can expand your client base and improve your profitability give online client development consultant Phil Anderson a call at 510.919.6626. Free Initial Consultation.
510-919-6626
"Thanks, Phil, for all your help. My website is getting the kind of traffic I want ... and we are getting new clients. You are the best."
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